About
I'm Nicolas David.
I build products for what comes after the click.
From the VP seat
I'm a VP of Product. My job is to decide what we build, fund it, staff it, ship it and sell it. I have done that for ad products for most of my career, and now for AI products too.
The click was the unit of the internet for 20 years. AI answers and agents are removing it. I write here about how to build products for that world, one playbook at a time.
Views are my own.
Career
The path so far
Years 1 to 5
Product manager, ad tech
Built targeting and auction features for publishers.
Years 5 to 9
Head of Product, ad platform
Led the teams behind the buy side and measurement.
Years 9 to now
VP of Product
Own strategy, teams and go-to-market for AI and ad products.
Expertise
- Product strategy and roadmaps
- Building and scaling product teams
- AI products: agents, evals, pricing
- Ad products: targeting, auctions, measurement
- Go-to-market and packaging
- Launches from zero to revenue